Ivan Peev, an artist rooted in the vibrant culture of Paris, navigates a broad creative spectrum spanning music, culinary arts, fashion, and journalism. His relentless pursuit of innovative ideas and concepts is articulated through a diverse range of messages—ironic, critical, or humorous—brought to life through his continuous exploration of various mediums, from digital art to painting and watercolor.

For eight years, he has been cultivating the world of Travis and Mina, two characters of his own creation that symbolize ideals of equality, love, and friendship. Through them, Ivan weaves a visual language that balances vibrant joy with an endearing simplicity. Yet, he can also shift to a more serious and realistic tone for specific projects, such as exhibitions or collaborations with renowned brands. Travis and Mina are deeply personified and humanized, bridging the gap between imagined worlds and reality.

From an early age, Ivan was influenced by the visual culture of skateboarding and music, with icons like Jimbo Philipps, Sean Cliver, and Mark Gonzalez leaving a lasting impression. At 16, he co-organized his first exhibition, a pivotal moment that solidified his path as an artist and illustrator.

Rick Rubin, a towering figure in music production, serves as a profound inspiration for Ivan, especially Rubin's poetic, emotional, and serene approach to work. Ivan identifies with Rubin’s disdain for complacency, continually seeking new challenges and modes of expression.

Over time, Ivan's unwavering passion has led to collaborations with prestigious brands such as Levi’s, Nike, Undiz, Adidas, Spotify, BackMarket, Daroco, Warner Music France, and many others, showcasing the limitless scope of his creative and artistic commitment.

LE CARTEL collaborates for the first time with Ivan in 2024 as part of the collective textile exhibition "Paris est une fête" ("Paris is a Celebration").